Nottingham-based specialist distributor, ArtSystems, invited Neschen media users to a master class demonstration day to showcase the HP Latex 300 series, in its dedicated facility on Thursday 12 November.

Wall, floor and window graphics applications are recognised as a growing market sector in the signage and graphics market and this event provided an opportunity for attendees to see how the HP Latex 300 series and the grand format Latex 3100 system is enhancing possibilities across the decorative application sector.

ArtSystems' sign & display sales manager, Andrew Edwards, said, 'The day was a great success and really demonstrated how the Neschen media works with the latest HP Latex technology to provide a great finish across a whole gamut of applications.'

Mr Edwards also added, 'ArtSystems has a philosophy of providing active support and education for users of materials and hardware across our entire portfolio. These open days help graphics professionals get the most from their investment while also learning better and more lucrative applications.'

'We get just as much back. It's great to interact with people working at the coalface of graphics provision. It means we can get an even better grasp on the current situation in the print world − and get to provide answers to the most topical questions on a face-to-face basis.'

The day was not just about HP Latex. Visitors were also shown the capabilities of the HP Scitex FB550/750 UV printers with rigid substrates. The importance of print finishing and workflow was highlighted using Summa flatbed cutters and Onyx RIPs.

Mr Edwards concluded, 'The open day let visitors see real life applications in action with live demonstrations of wall covering and window signage throughout the day. We will be organising more throughout 2016, focusing on every aspect of our portfolio."